{"product_id":"going-digital-the-transformation-of-the-abc","title":"GOING DIGITAL - THE TRANSFORMATION OF THE ABC","description":"\r\n\t\t\r\n\t\t\r\n\t\t\u003cstyle type=\"text\/css\"\u003e.csD23A9CB{12pt;font-weight:normal;color:#1A1A1A;font-style:normal;Arial;} .cs95B300B{11pt;font-weight:normal;color:#000000;font-style:normal;Calibri;} .cs2B8514B{12pt;font-weight:normal;color:#1A1A1A;font-style:italic;Arial;} .cs3388614{text-align:left;margin:0pt 0pt 10pt 0pt;line-height:1.15;text-indent:0pt} .csB3317AB{12pt;font-weight:bold;color:#1A1A1A;font-style:normal;Arial;}\u003c\/style\u003e\r\n\t\r\n\t\u003cp class=\"cs3388614\"\u003e\u003cspan class=\"csB3317AB\"\u003eHow Australia's public broadcaster reinvented itself for the digital age\u003c\/span\u003e\u003cspan class=\"csD23A9CB\"\u003e\u003cbr\u003e\u003cbr\u003eToday, the ABC offers things that were unimaginable twenty years ago: twenty-four-hour news coverage, an entire app of kids' content, countless podcasts and on-demand TV shows. Before smartphones, broadband and Bluey, all this would have sounded impossible. \u003c\/span\u003e\u003cspan class=\"cs2B8514B\"\u003eGoing Digital\u003c\/span\u003e\u003cspan class=\"csD23A9CB\"\u003e tells the tumultuous story of how the ABC transformed itself for the digital age, revealing the key players and controversial decisions along the way.\u003cbr\u003e\u003cbr\u003eThese were the years of The Chaser and \u003c\/span\u003e\u003cspan class=\"cs2B8514B\"\u003eQ+A\u003c\/span\u003e\u003cspan class=\"csD23A9CB\"\u003e, endless political interference, and heated debates about what a public broadcaster should be. The ABC's transformation has been remarkable - but unanswered questions remain. Has broader coverage come at the expense of depth? Have politicians learnt anything from their attempts to intervene? Who really pulls the strings in our public broadcasters?\u003cbr\u003e\u003cbr\u003eDrawing on candid interviews with key players and Simons's deep understanding of Australian media, \u003c\/span\u003e\u003cspan class=\"cs2B8514B\"\u003eGoing Digital\u003c\/span\u003e\u003cspan class=\"csD23A9CB\"\u003e is a gripping, behind-the-scenes look at one of our most beloved public institutions. \u003c\/span\u003e\u003cspan class=\"cs95B300B\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Books N Gifts","offers":[{"title":"Default Title","offer_id":50705659134192,"sku":"9781760641900","price":39.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/1855\/5830\/files\/9781760641900_1.jpg?v=1793577775","url":"https:\/\/booksngifts.com.au\/products\/going-digital-the-transformation-of-the-abc","provider":"Books N Gifts","version":"1.0","type":"link"}